How to Use Packing Tape in Product Distribution to Boost Brand Awareness

When you’re advertising, you always want to make a good impression. We go to great lengths when sending a customer's package to ensure their item is packaged just right. We’ll add a well-crafted personal or brand message on a card, add a special gift just for ordering, add additional printed advertising materials designed in our brand image, and even go out of the way to craft an elaborate package in a package.

What do we do with all these materials we hope will inspire further brand loyalty? Too often, we throw them in a boring brown box, sealed with boring clear or brown tape, and let a shipping company take over all the blank space to spread their brand message.

For businesses, you can reclaim that brand space and inspire more loyalty in your customers with custom packing tape. Here are a few ideas to add some brand electricity to your packages.

Customized packing tape with your brand logo and colors

Extremely affordable to do, custom packing tape with your brand logo leads to instant brand recognition. Additionally, the customer doesn’t have to squint at a return address to try to figure out who sent the package. Amazon quite notoriously does this by placing their logo up and down their black packing tape.

Customers also get excited because they know immediately what’s in the box. Add your brand colors to packing tape and you can start to dress up that boring box, particularly by using an eye-catching color from your company’s color palette to stand out.

Add intrigue to your packaging tape

Imagine getting a shipping box with this image of a lock on the tape. Don’t you want to open it immediately and see what’s inside? With printed packing tape, you can do this, building intrigue into what’s inside. Furthermore, customers will remember it, thus increasing your brand awareness.

Packing tape with custom messaging

Get your brand message out on the box—packaging tape is the perfect space for your tagline. You’ll get one of your main brand identifiers spelled out across the entire package. Just like your logo, it tells the recipient exactly who sent the package, and further helps differentiate your company from the competition.

If it’s the holidays, your packing tape can send a message of greeting or thanks. Maybe it looks like a red ribbon, to go with the gift-giving festivities. If your business commonly receives an order for birthday gifts, have a roll on hand that spells out “Happy Birthday” or looks like wrapping paper. Whatever you decide, your branded packing tape will cause your customer to feel special, just by looking at the package.

Pair your custom packing tape with a custom label

Take advantage of all that real estate on the outside of the box. A custom label is a great supplement to custom packing tape. Additionally, if you’re shipping an order with multiple layers of packaging, a custom label is a great way to continue the branding on an interior package.

Where to get your custom printed packaging tape

Stik2It provides custom printed packing tape prints in up to 3 colors. You can print any color you want with various color tints available. We have 2” and 3” inch rolls to best suit your needs. Prices are extremely competitive, and buying in bulk can help you save even more. Also, Stik2It ships for free in 12 working days.